Performance marketers at iGaming brands are faced with three critical ad measurement challenges:
Fragmented reporting across paid, affiliate, email and SMS with no unified truth
Broken attribution due to incomplete data
Budget and optimisation decision paralysis
Paapi helps solves these headaches by:
Accurate User Tracking
Track every touchpoint from first ad interaction to conversion across devices and channels
ID graph to map cross device and ad to app / web journeys
Recover 5% more conversions vs GA for the ad platforms to activate against
With no cap on how far you can look back, from minutes to months
Analytics
Track every touchpoint from first ad interaction to conversion across devices and channels
Analyse your top selling products and what campaigns drove them
Analyse which campaigns drove your most valuable customer cohorts
Easily query the data with our intuitive export feature
Real-Time Attribution
Understand which channels and campaigns drive performance, identifying overlap
Data-driven multi-touch attribution, factoring incrementality
Apply causal multipliers from MMM / holdout testing
Flexibility to configure bespoke attribution rules
Auto Optimisation
Paapi plugs into ad platform APIs to auto-optimise performance
Shift budget in real-time based upon campaign performance
Stop over-spending on users unlikely to convert and scale up on those more likely to
Maximise conversions sent to ad platform and audience match rates
Delivering value for all key iGaming stages:
Get up and running in hours, not weeks, just add a simple tag to your site and connect your ad accounts.
How Paapi can support online casino launches
Spending a ton on player acquisition across paid ads, affiliates, email, and SMS campaigns but have very limited visibility into what is actually working?
Paapi helps you to connect every player's journey from first ad interaction to first deposit, understanding which sources are actually driving depositing players versus simply claiming credit.
Finally understand:
Which acquisition channels are actually driving depositing players
Where the marketing budget should be increased or reduced
What the long-term value of those players looks like