Problem: The team at our client, a heritage security brand, suspected Facebook was over-reporting conversions distorting campaign performance, but had no way to know for sure.

Solution: They turned to Paapi for three key reasons:

• De-duplicated, user-level attribution to eliminate double-counting across platforms

• Verifiable tracking they could trust at the user level

• Clear reporting in a single platform to consolidate performance across marketing channels 

Result: With Paapi in place, the client finally had a clear view of what was actually driving conversions. 

• Google confirmed as their primary conversion driver, validating their confidence in existing investment levels. 

• Microsoft Ads emerged as an effective channel in the UK market, a finding previously invisible 

• Retargeting efforts grew, driving significant sales lift