Why advertisers need to beware of platform propaganda and how to restore broken trust in attribution.

Digital attribution has become increasingly complex, and ironically, less accurate than it was a decade ago. As someone who's worked in performance marketing for 15 years across major brands like American Airlines and Aldi, I've witnessed this dramatic shift firsthand.

Want to become a more desirable hire in marketing? It's not about tactics, it's about mindset and skillset that deliver long-term results. Here are three essential pillars for marketing career success from my own experience.