The atypical growth testing framework that tripled revenue for THG MyProtein

Why advertisers need to beware of platform propaganda and how to restore broken trust in attribution.

Digital attribution has become increasingly complex, and ironically, less accurate than it was a decade ago. As someone who's worked in performance marketing for 15 years across major brands like American Airlines and Aldi, I've witnessed this dramatic shift firsthand.

Want to become a more desirable hire in marketing? It's not about tactics, it's about mindset and skillset that deliver long-term results. Here are three essential pillars for marketing career success from my own experience.