In this episode, Hemadri Negi, VP of Growth Marketing at THG MyProtein, shares a powerful growth-testing framework: relax your bids, budgets, and targets to let data prove whether untapped demand exists in your category. Hem reveals how this approach tripled revenue in one market and explains why leading with data, not experience, is the key to winning internal buy-in. She also breaks down how to build credibility with senior stakeholders using multiple validation sources.