At Paapi, we map every user journey, across sessions, across channels. Then, we tie that back to actual ad spend. Finally, data you can trust.
At Paapi, we map every cross-channel user journey, across sessions. Then, we tie that back to actual ad spend (via platform APIs) to build a clean, cost-weighted view of what really assisted each and every conversion.
Fully secure
User-Level Tracking
First-party clicks + ad platform costs + privacy-enhancing tech = real ROI, without the creep factor.
Client-specific modelling
Precision Insights
Across campaigns, creatives, audiences, timing, and more, so you know where to scale and where to stop the bleed.
Direct Audience Activation
Across campaigns, creatives, audiences, timing, and more, so you know where to scale and where to stop the bleed.
Suppress waste
Optimise bidding
All-in-one platform
Coming soon
Auto-Optimisation
A smart AI layer that not only recommends but can execute performance tweaks across your entire funnel, on autopilot.
We don't just analyse, we act.
See a group of users you're overbidding on?
Consider spend paused.
Spot a pattern of high-intent behavior?
Ramp up spend right there and then.
Notice strong engagement on specific content?
Exchange feedback easily within the team to drive improvement.