Problem: The team at SGS Engineering had significant spend across Google, affiliates, and social but fragmented platform data made it impossible to know which channels were truly driving value, and which were simply claiming credit for conversions they didn't influence.

Solution: They turned to Paapi for three key reasons:

• De-duplicated, user-level attribution across every channel

• Complete customer journey tracking, from first touchpoint through to purchase

• Reliable cross-channel attribution to replace unreliable, siloed platform reporting

Result: Once Paapi was implemented, SGS had the clarity they needed to understand true channel performance.

• Affiliate spend cut by 5–10% monthly by eliminating commissions on conversions affiliates didn't drive

• Channel-level product insights revealed which platforms sell which products most effectively

• True ROAS visibility enabled smarter budget allocation based on complete customer journeys, not platform-reported assumptions