Problem: For a globally recognised online trading platform, rising acquisition costs and an over-reliance on a handful of channels were squeezing margins. Without a clean, cross-channel view of performance, the team had no way to distinguish which conversions were becoming genuinely valuable, long-term traders.

Solution: They turned to Paapi for three key reasons:

• A single, de-duplicated view of the customer journey across every channel

• Pre-to-post-acquisition intelligence connecting LTV data back to targeting decisions

• User-level tracking providing an auditable record for regulatory compliance

Result: Paapi gave the team a reliable, complete view of what was actually driving performance.

• Wasted spend eliminated by exposing channels claiming credit without earning it

• Higher-quality acquisitions through LTV-informed targeting, focusing on those more likely to become long-term traders

• Confident channel spend diversification across Google, Meta, TikTok and Bing driven by data, not gut feel