Problem: Like many eComm companies, the team at SGS Engineering had a sizable product catalog, SGS’s core goal is to improve margin, which can be achieved through lower CPA, improving the average order value, increasing ROAS or increasing sales of owned branded goods. They wanted a unified Measurement solution that will help them make these improvements to deliver better margins.

Result: Paapi allowed them to get reliable cross-channel attribution to replace their unreliable, siloed platform reporting. This led to a 10% reduction in affiliate commissions without impacting sales through identifying and cutting payments on ‘goalhanging’ conversions and surfaced channel-level product insights revealing which platforms sold which products most effectively.