Problem:  The market for smart home security products is rising and sales in the UK had not kept pace with demand.  The budget owners were sceptical of spending more on digital advertising as this did not produce better results.  

Result: With Paapi in place, using Paapi data as their north star we helped them show that shifting budget from Meta to Microsoft Advertising generated more sales so the client finally had a clear view of what was actually driving conversions. 

• Google confirmed as their primary conversion driver, validating their confidence in existing investment levels. 

• Microsoft Ads emerged as an effective channel in the UK market, a finding previously invisible 

• Retargeting efforts grew, driving significant sales lift