How LTV-informed targeting attracted long-term traders

Problem: A global trading platform with a $30M+ annual digital ad budget faced rising acquisition costs and channel over-reliance. With >95% of visitors anonymous, they couldn't identify which conversions became valuable traders. 

Result: Paapi gave the performance marketing team a verifiable view of how their spend and efforts were driving New Traded Accounts — enabling them to make informed, real-time decisions that directly influenced outcomes.

• Reallocate budget to channels that delivers better ROAS

• A central view of all their KPIs, CPL, CPA, ROAS etc ... by market

• Automated audience targeting to guide users through the onboarding funnel and generate incremental New Traded Accounts.