Performance marketers working for ecommerce brands are faced with three critical ad measurement challenges:
Fragmented reporting across platforms
Broken attribution due to incomplete data
Budget optimisation decision paralysis
Paapi helps solves these headaches by:
Accurate User Tracking
Track every touchpoint from first ad interaction to conversion across devices and channels
ID graph to map cross device and ad to app / web journeys
Recover 5% more conversions vs GA for the ad platforms to activate against
With no cap on how far you can look back, from minutes to months
Analytics
Gain the ability to drill down to user-level paths to analyse user cohorts
Analyse your top selling products and what campaigns drove them
Analyse which campaigns drove your most valuable customer cohorts
Easily query the data with our intuitive export feature
Real-Time Attribution
Understand which channels and campaigns drive performance, identifying overlap
Data-driven multi-touch attribution, factoring incrementality
Apply causal multipliers from MMM / holdout testing
Flexibility to configure bespoke attribution rules
Delivering value for all key stakeholders
Get up and running in hours, not weeks, just add a simple tag to your site and connect your ad accounts.
