The truth-first ad measurement and activation engine for stock trading + crypto brands

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Performance marketers at stock trading and crypto bands are faced with three critical ad measurement challenges:

Fragmented reporting across paid, affiliate, email and SMS with no unified truth

Broken attribution due to incomplete data

Budget optimisation decision paralysis

Paapi helps solves these headaches by:

Accurate User Tracking

Track every interaction web to app and mobile to desktop
  • ID graph to map cross device and ad to app / web journeys

  • Recover ~5% more conversions vs GA for the ad platforms to activate against

  • Following the entire customer journey from first ad interaction to NTAs (New Traded Accounts) to first deposit and their future trading value

Analytics

Gain the ability to drill down to user-level paths to analyse user cohorts
  • Analyse your top most valuable customers and what campaigns drove them

  • Easily query the data with our intuitive export feature

  • With no cap on how far you can look back, from minutes to months

Real-Time Attribution

Understand which channels and campaigns drive performance, identifying overlap
  • Data-driven multi-touch attribution, factoring incrementality

  • Apply causal multipliers from MMM / holdout testing

  • Flexibility to configure bespoke attribution rules

Delivering value for all key stakeholders: 

Get up and running in hours, not weeks, just add a simple tag to your site and connect your ad accounts.

For Marketers

  • Gain greater visibility into mid and upper funnel touchpoints driving conversions 

  • Cut wasted ad spend and scale what's actually driving long-term customer value

For CMOs

  • Have confidence that your teams are optimising with full visibility of touchpoints driving conversions

  • Giving you the ability to translate ROI in a way that makes sense to your finance team

For CFOs

  • Link marketing spend to bottom-line results

  • More accurate revenue forecasting

How LTV-informed targeting attracted long-term traders

Problem: A global trading platform with a $30M+ annual digital ad budget faced rising acquisition costs and channel over-reliance. With >95% of visitors anonymous, they couldn't identify which conversions became valuable traders.

Result: Paapi gave the performance marketing team a verifiable view of how their spend and efforts were driving New Traded Accounts — enabling them to make informed, real-time decisions that directly influenced outcomes.

Reallocate budget to channels that delivers better ROAS

A central view of all their KPIs, CPL, CPA, ROAS etc ... by market

Automated audience targeting to guide users through the onboarding funnel and generate incremental New Traded Accounts.

Curious to hear how Paapi can help?

Curious to hear how Paapi can help?

Curious to hear how Paapi can help?

Learn more about our product

Learn more about our product

Get in touch with our founder Dan

Get in touch with our founder Dan